To market your products you need to come up with something new all the time. But sometimes the advertisers can take the promotion to a whole new level. Ever seen the funny memes about the 2 percent milk, I am sure you must have and they are hilarious. If your milk has 2% milk content, what is the remaining 98%? Or if you add 100% whole milk to your 2% milk, will the result be 102% milk? Smart, isn’t it? And if you are wondering where the remaining 98% of the milk is gone, I am sure you will find the answer in the memes.